Discover the Proven Framework That Helps Business Owners Grow Profitably Without Sacrificing Their Values

Enter your name and email below to get your instant, free copy of the 4G framework— designed to help you scale with clarity, confidence, and purpose.

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Discover the Proven Framework That Helps Business Owners Grow Profitably Without Sacrificing Their Values

Enter your name and email below to get your instant, free copy of the 4G framework— designed to help you scale with clarity, confidence, and purpose.

Book has been sent to your email, Please see the attachment for the book copy

Oops! Something went wrong while submitting the form.

troy@4gadvisorygroup.com

Contact

Troy Van Genderen

Tax Expert & Strategic Advisor

Executive Coach

Troy’s mission is to empower businesses to achieve sustainable success by delivering proactive financial strategies and expert coaching that drive revenue, eliminate inefficiencies, and unlock growth potential. He is dedicated to transforming challenges into opportunities through tailored solutions that maximize profitability and secure long-term success. More than just an advisor, Troy is a committed partner in your journey to thriving—not just surviving.

With a Master of Professional Accountancy and a Bachelor of Science in Business Economics, Troy brings over 30 years of business experience to the table. His deep financial expertise and hands-on approach enable him to provide actionable strategies that deliver measurable results.

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Areas of Expertise

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• Tax-Saving Strategies

• Tax Preparation

• Employee Benefits

• Financial Services

• Financial Reporting

• Risk Management

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Industry Experience

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• Agriculture

• Manufacturing

• Insurance & Financial Services

• Service Industries

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Troy’s holistic perspective, strategic insights, and proven track record make him a trusted advisor for businesses looking to strengthen their financial foundation and accelerate growth.

Clarity, execution & results

Profit from Intentional Scale

A proven framework for visionary leaders to grow profitably without sacrificing values or culture

If you’re a purpose-driven leader, you know growth isn’t just about the numbers — it’s about scaling with intention, clarity, and sustainability.

In this free guide, I reveal the exact framework I use to help business owners like you build profitable, people-first companies without sacrificing culture or burning out your team.

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Discover how to:

• Align your leadership, team, and systems for strategic clarity

• Make confident decisions that reflect your core values

• Build a scalable business that supports your long-term vision

• Elevate team performance while protecting well-being and culture

This book is designed for CEOs and founders ready to lead boldly with structure and heart — and who want a clear, actionable path to sustainable success.

Download The Framework

Coaching Style

Personalized. Practical. Empowering.

My coaching style centers on creating tailored strategies that meet the unique needs of each client. I believe every business is different and design personalized plans to help owners streamline operations, boost revenues, and achieve sustainable growth.

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Whether you’re launching a new business or aiming to elevate your existing one, I am committed to helping you succeed. Together, we will leverage an innovative process to overcome challenges, seize opportunities, and achieve your goals.

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Feel free to reach out to learn more about my coaching program and how I can support your business growth. I look forward to partnering with you!

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